Why Sellers Should Support the Buyer's Agent

Why Supporting Buyer’s Agents Is Crucial When Selling Your Home

When it comes to selling your home, many sellers naturally focus on choosing the right listing agent—and for good reason. A great listing agent helps price your home competitively, markets it effectively, and negotiates on your behalf. But there’s another key player in the transaction that sellers often overlook: the buyer’s agent.

You may be surprised to learn that approximately 70% of home sales don’t come from the listing office. That means the majority of buyers walk through your front door with an agent who doesn’t work for your listing broker. Understanding this dynamic is critical if you want to sell your home quickly and for top dollar.

Who Brings the Buyer? Usually, Not Your Listing Agent

The dream scenario some sellers hope for is that their listing agent will find the buyer directly, saving on commissions and making the process “simpler.” However, this is rarely the case. In reality, most buyers find their homes with the help of their own buyer’s agent, who is actively scouring the market, neighborhoods, and the checklist on behalf of their clients.

These buyer’s agents work hard to match their clients with homes that meet their needs, and they are a vital link in the sales process. If your listing isn’t appealing or accessible to buyer’s agents, you could be missing out on 70% of potential buyers—an enormous risk in any market.

Why Supporting Buyer’s Agents Matters

Here are a few reasons why it’s essential to work with buyer’s agents, not around them:

More Exposure = More Offers

Buyer’s agents represent a massive pool of qualified buyers. By incentivizing and welcoming these agents, you ensure your home gets in front of as many eyes as possible. The more showings you have, the greater the chance of receiving multiple offers—and potentially driving up the sale price.

A Smoother Transaction

Experienced buyer’s agents guide their clients through inspections, financing, and paperwork. When you have a solid agent on the other side of the deal, there’s a much higher chance of the sale closing smoothly and on time.

Don't Limit Your Chances—Work With the Market

Ultimately, home selling is a team effort. Your listing agent markets the home, but buyer’s agents bring the traffic. By respecting and compensating buyer’s agents appropriately, you keep your home visible and competitive in a crowded marketplace.

While your listing agent is the face of your home sale, the buyer’s agent is often the one who delivers the result. With 70% of home sales coming through buyer’s agents, it’s not just smart—it’s essential—to support them in your selling strategy.

If you’re preparing to list your home, make sure you and your agent are aligned in offering fair cooperation and compensation to buyer’s agents. Doing so can significantly increase your home’s visibility, attract more qualified buyers, and help you achieve the best possible outcome.