Why Widespread Exposure Matters: roughly over 67% of Home Sales Come from Outside the Listing Company
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When you decide to sell your home, you expect your listing agent to be your champion—showcasing your property, negotiating offers, and ultimately securing a successful sale. But here's a surprising fact that many homeowners don’t realize:
Roughly over 67% of home sales are completed by agents who are not affiliated with the listing company.
What does this mean for you as a seller? In short: maximum exposure matters more than ever.
The Myth of the In-House Sale
Some sellers assume that listing their home with a reputable real estate company means that same company will also bring the buyer. While that can happen, it’s not the norm. In most cases, the buyer is represented by an agent from a different brokerage altogether.
That’s not a bad thing—it’s simply how the modern real estate ecosystem works. But it does underscore a key truth: your agent’s job is to market your home to every qualified buyer and agent—not just the ones inside their office.
Why Cross-Broker Collaboration is the Norm
Real estate thrives on cooperation. The Multiple Listing Service (MLS) was designed to encourage it. The MLS shares your listing with a vast network of agents, many of whom may have buyers actively looking for a property like yours.
In addition, companies use powerful digital tools to market homes far beyond their own brokerage websites—leveraging social media, syndication platforms like Zillow, Realtor.com, Redfin, and targeted email campaigns to buyer agents and prospects.
This open-market approach leads to more showings, more offers, and better chances of securing top dollar for your home.
A good listing agent doesn’t just rely on their own brokerage—they know the best sale often comes from outside their circle. Their job is to make sure your home gets the attention it deserves from the entire market.
Your home selling success depends on visibility, reach, and strategic promotion—across every available channel. Let ERA Cape Real Estate help you collaborate today...
We do not practice dual agency. Our commitment is to represent your best interests exclusively—ensuring you receive full advocacy, transparency, and dedicated negotiation without divided loyalties.
